This year, we marked a fundraising milestone during Earth Month 2018: over $60 million raised cumulatively for environmental causes since 1999!
Focused on timely and critical environmental causes, this fundraising has helped conserve old growth forests, defended endangered species and since 2007, protected clean water at home and around the world through Aveda Light the Way candle sales. One hundred percent of proceeds from the candle support clean water projects for communities in dire need, and more than 1 million people around the world (since 2007) now have access to clean water through our partnership with Global Greengrants Fund! And through the fundraising and passion of the Aveda network, our local Earth Month partners are protecting clean water in the communities where Aveda professionals, students, employees and guests live and work.
$60 Million Thanks to You!
A special thank you goes out to the entire Aveda network of guests, salons, artists, students and stores whose passion and dedication to the Aveda mission made all of this possible.
Here’s just a few highlights of the many, fabulous events that contributed to this $60 million milestone:
In Canada, at the 2018 CREATIF Earth Month event, Aveda Artist Gabo Hernandez created breathtaking looks inspired by the Ring Tail Lemur of Madagascar, which is where WaterAid Canada directs funds. The event had over 300 attendees featuring 14 on-stage hair artists and raised $22,655 for clean water projects in Madagascar!
In Hong Kong, the Aveda team organized a walk for water with over 3000 participants in partnership with a Drop of Life, a local Earth Month partner who implements sustainable water projects in Nepal, Cambodia, and China.
In Australia, the Aveda team organized an intimate influencer yoga session to raise awareness around Earth Month. The event resulted in 71 social posts with a global reach of over 1.4 million people.
In the Philippines, the Aveda team partnered with Waves for Water to visit an underserved community in Bauang La Union. Together, they distributed water filtration systems to 22 different families reducing waterborne diseases and improving overall well-being for hundreds of people. They ended the day with a local beach cleanup in partnership with La Union Soul, a community-driven organization working to remove trash and plastic pollution from the 5th longest shoreline of the world.
At the Aveda Headquarters in Minnesota, employees organized over 20 different events from personalized Dosha readings to Super-Hero themed Bingo and raised $37,074 for local Earth Month partner, Audubon MN. That’s enough to protect over 370 acres of environmentally sensitive land along a Minnesota Waterway!
Light the Way to Clean Water
All funds raised through the sale of the limited-edition Light the Way candle are provided to Global Greengrants Fund, who has directed over 2,197 grants to communities in 88 different countries and impacted 1.2 million lives.
One of these communities is located in Gomba, Uganda. Before Aveda’s support, illness due to dirty water was endemic and as a result children would often miss school. Thanks to 12 new biosand filters funded through Light the Way candle proceeds, the community is much healthier, and school absenteeism has fallen by nearly two-thirds! Watch the inspiring story here.
Thank you for your passion and dedication to Earth Month 2018!