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Image of Aveda Veganuary Model.





Nurture yourself by embracing 100% vegan products in your personal care routine. Adopting a vegan lifestyle helps lower the demand for animal-derived ingredients and can help protect our planet from related environmental effects including carbon emissions, water usage and deforestation. From high-performance hair care products brimming with botanicals to nourishing skin treatments fortified with lush plant oils, our vegan hair, skin and body products deliver transformative results without compromise. Below, we’re sharing our go-to routines.



Vegan hair care


Replenish hair with vegan collections that cater to the full spectrum of hair types and textures. Whether your strands need intense superfood moisture or deep plant-based repair, there’s a formula for everyone.




For damaged hair that craves repair, wash and condition with botanical repair strengthening shampoo and conditioner. Our newest hair care system strengthens and protects hair from the inside out with a plant-powered, three-key-layer hair repair system.


For nutrient-dense hydration, wash and condition with nutriplenish light or deep shampoo and conditioner. Featuring ingredients such as certified organic pomegranate and coconut oils, this superfood-powered hair care collection features two formulas to cater to the entire spectrum of hair: From ultra-tight coils to stick-straight strands.


For thinning hair that needs a boost, shampoo and condition with the invati advanced system, which features two different shampoos for achieving thicker, fuller hair. The light shampoo is for fine-to-normal hair with oily scalps and the rich shampoo is for medium-to-thick hair with normal scalps. This vegan collection, with ingredients such as certified organic turmeric and ginseng, is perfect for those seeking to address hair loss.*




To thicken hair from root-to-tip, opt for our best-selling thickening tonic, fortified with organic amla. For fine-to-medium hair that craves fullness, spritz on our volumizing tonic to build body and shine. To infuse curls with definition and bounce, tame frizz and increase shine, choose be curly curl enhancer, an award-winning Aveda icon featuring wheat protein and organic aloe. Finish with air control light hold hair spray, our flexible hold hair spray that has net-zero impact** on the Earth's climate.



Vegan beauty


Cleanse, balance and hydrate with our favorite skin essentials. Enhance your natural beauty with vegan makeup that delivers high-impact, no compromise results.


A daily dose of vegan power.






Gently clear away impurities with botanical kinetics purifying gel cleanser, which helps to balance the complexion. Next, hydrate with botanical kinetics hydrating lotion, a fast-absorbing moisturizer featuring coconut and jojoba oils. Finish with a swipe of lip saver, a beeswax-free treatment that replenishes your lips with soothing hydration.




Set the foundation for even-toned skin with inner light mineral dual foundation and give lips a dash of bold color with feed my lips pure nourish-mint liquid color balm. Its exceptional, balm-like formula lasts for up to eight hours, while ingredients such as pomegranate, mango and avocado superfruit oils instantly plump and smooth the look of your lips, boost shine and lock in moisture.



Vegan wellness to wind down


Stay centered with vegan favorites to look and feel your best, featuring pure essential oils and lush, plant-derived hydrators.




A do-it-all favorite to promote feelings of calm, shampure composition oil is an aromatic oil for scalp, skin and body. Add a couple drops to the bath or apply directly onto skin to embrace the rejuvenating power of essential oils.




Give hands and feet a revitalizing massage with two Aveda essentials: hand relief moisturizing creme and foot relief moisturizing creme. Featuring ingredients such as soothing andiroba oil and invigorating peppermint and tea tree oils, both cremes promote full-body wellness from hands-to-toes.



By making vegan choices in your daily routine, you'll
not only look and feel your best—you'll be positively
impacting the planet, helping to promote a brighter,
more beautiful tomorrow.




*Reduces hair loss due to breakage from brushing, after using the invati advanced system for 12 weeks.

**Aveda funds renewable wind energy to offset the CO2 associated with the manufacturing, transportation and use of air control™ to help ensure it has a net-zero impact on the Earth's climate. The majority of our offsets fund future wind energy over time.