
*Demi-Permanent Vegan Treatment Hair Color vs. unwashed tresses. Full Spectrum for external audience. Full Spectrum Demi-Permanent™ Hair Color vs. unwashed tresses.

100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Care for your color
Shop body, skin and hair
Discover 100% vegan products for whole body care

Experience an aveda salon
Let the beauty of nature inspire your new look and find relaxation and restoration with our signature rituals.
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.


Personalized Services & Tools
More services, virtual consultations and tools to deliver the personalized products and regimen for you.

Auto Replenishment
Subscriber to your favorite products and we will ship on the schedule you choose.

Buy Online, Get it Today
Your comfort is our number one priority. We make it easy for you to get your essentials safety, quickly and efficiently.

Buy Now, Pay Later
Buy now and pay in four installments on orders over $35 with Afterpay. Now accepting Afterpay in store & online.

The Art and Science of Pure Flower and Plant Essences

Cruelty-free, leaping bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for the people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.