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Get radiant, healthier hair every time you color. Long-lasting, up to 3X smoother and 5X shinier.*
AVEDA HAIR COLOR
Hair color without compromise
Get radiant, healthier hair every time you color. Long-lasting, up to 3X smoother and 5X shinier.*

*Demi-Permanent Vegan Treatment Hair Color vs. unwashed tresses. Full Spectrum for external audience. Full Spectrum Demi-Permanent Hair Color vs. unwashed tresses.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Care for your color

You’ve made an investment in your hair color — maximize that investment with quality products designed to keep it looking fresh and shiny.

Shop body, skin and hair

Discover 100% vegan products for whole body care

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Experience an aveda salon

Let the beauty of nature inspire your new look and find relaxation and restoration with our signature rituals.


Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Hair Color as limitless as you
Hair Color as limitless as you
Infinite color possibilities. Expert artistry.
Always 100% vegan.
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Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Auto Replenishment

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Buy Online, Get it Today

Your comfort is our number one priority. We make it easy for you to get your essentials safety, quickly and efficiently.

Buy Now, Pay Later

Buy now and pay in four installments on orders over $35 with Afterpay. Now accepting Afterpay in store & online.

The Art and Science of Pure Flower and Plant Essences

Cruelty-free, leaping bunny approved

100% vegan, naturally derived high-performance formulas.



Pioneer in sustainability

First beauty company to use 100% PCR resin in bottles and jars.



Care for the people and planet

Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.