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ADVANCED BOTANICAL KINETICS™

Fuller. Firmer. Plumped by plants.
Restore youthful vitality while phytotech vegan collagen* plumps skin with hydration.

*Phytotech vegan collagen is found in Advanced Botanical Kinetics™ Plumping Creme, Revitalizing Essence Lotion, Plumping Milky lotion, and Vitality Serum.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Join our Aveda Plus loyalty program and earn exclusive rewards
AVEDA+ REWARDS

2X points on purchases

Not a member? Join and earn 3X points on your
first purchase + free shipping.*

*Offer valid Jan 22nd - Feb 1st 2026 online, in stores and at participating salons/spas. No code needed.

BOTANICAL REPAIR™
Know your strength
Build new bonds and repair three key layers of hair instantly, with the power of plants.

TRULY BESPOKE HAIR COLOR

100% vegan treatment color only an Aveda Artist can do, made just for you.
CRUELTY-FREE, LEAPING BUNNY APPROVED
100% vegan, naturally derived high-performance formulas.

CARE FOR THE PEOPLE AND PLANET
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

PIONEER IN SUSTAINABILITY
First beauty company to use 100% PCR resin in bottles and jars.