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shop new be curly advanced for coily, curly & wavy hair

Top product picks for
curly, coily & wavy hair

Understanding your hair type is key to unlocking products that enhance your natural beauty. 


Shop NEW be curly advanced

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Protect curls and coils
in high humidity

Game-changing prep and styling treatments made for real life.

Discover bestsellers

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

Now trending
NEW be curly advanced

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

Get curl and coil care made for real life.

See the difference with be curly advanced

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artisty. Always 100% vegan.
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Get points for every product purchase.

Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


Plant-powered hair care rooted in nature