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Extended! Summer's in the bag

Pick your 4-piece travel set when you spend $80+*

Plus, for an extra $10, get our limited edition mini tote.


*No code required. Select your set at checkout.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Shop botanical repair bond-building flash treatment
NEW botanical repair
bond-building flash treatment

NEWS FLASH.

Build strength in seconds.

Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

Now trending
NEW be curly advanced

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced coil definer gel and curl enhancer cream

72-hour frizz protection
in high humidity*

Plant-perfected stylers for curls, coils and waves.

*Ex-vivo testing on tresses.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artisty. Always 100% vegan.
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Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care rooted in nature

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*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

*Available while supplies last and not eligible for further discount. Offer ends 6/30. Receive four samples with $80+ orders + free shipping with $55 orders, no offer code required, select samples at checkout, assortment may vary, with any $80 purchase or more, guest is eligible to purchase a limited-edition mini tote for additional $10. No code required. While supplies last. Offer valid on aveda.com and Aveda retail stores. Not available at Aveda salons and Nordstrom locations. Offer is subject to change or cancellation without notice. Free items are not eligible for returns or exchanges. Offer may not be used in combination with any other offer or discount. Employees and pro members are excluded from this offer. Applicable purchase amount does not include the purchase of gift sets; eGift cards; sales tax; shipping and handling; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. Other restrictions may apply.