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curly, coily & wavy hair
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Shop NEW be curly advanced™
Shop by curly hair type
Discover the right products for your curly, coily and wavy hair.
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NEW be curly advanced™
See the difference with be curly advanced™
Transform your curls with
our expert recommendations
nutriplenish™ leave-in conditioner
100% vegan hair nutrition
for up to 2X the shine*
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*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.
Shop body, skin and hair
Discover 100% vegan products for whole body care
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
Trending runway hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.
Hair Color as limitless as you
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Personalized Services & Tools
More services, virtual consultations and tools to deliver the personalized products and regimen for you.
Plant-powered hair care rooted in nature
*15% off with Apple Pay. This exclusive offer is not eligible for buy online pickup in store & same day delivery orders and is valid from July 17, 2024, at 6:00 a.m. PT to July 31, 2024, at 11:59 p.m. PT. Eligible on purchases made using Apple Pay® and using promo code APPLEPAY at checkout at aveda.com. Offer available to U.S. residents only. Offer may not be used in combination with any other discount offer. Offer is not valid on products in the "now or never" section, value gift sets, charitable items, or the rewards membership fee. Applicable purchase amount does not include Shipping and Handling, Gift Wrap fees, Sales Tax charges, items noted as ineligible, or items that are not in stock at time of purchase. Offer may not be applied to the purchase of Aveda Online eGift Cards. The value of eGift Cards purchases are not used to determine promotional thresholds. Discount may not be used in combination with third party loyalty, reward, or cash-back programs. Offer is subject to change or cancellation without notice. Offer cannot be applied to previously placed orders. Offer is not applicable to pending purchases. Loyalty Rewards Members can earn bonus points on their purchases; including current bonus point offers and double point certificates. Members will receive points for the total amount purchased at the discounted rate. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Other restrictions may apply. Apple Pay is a registered trademark of Apple Inc.