PURE ABUNDANCE™
4X MORE
VOLUME INSTANTLY*
VOLUME INSTANTLY*
Our enhanced routine now features amaranth seed extract in an uplifting botanical blend that instantly delivers lightweight, lasting volume.
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
NEW ARRIVALS
BOTANICAL REPAIR™
Know your strength
Build new bonds and repair three key layers of hair instantly, with the power of plants.
CRUELTY-FREE, LEAPING BUNNY APPROVED
100% vegan, naturally derived high-performance formulas.
CARE FOR THE PEOPLE AND PLANET
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.
PIONEER IN SUSTAINABILITY
First beauty company to use 100% PCR resin in bottles and jars.