NEW AT AVEDA
FILTER BY:

NEW IN PRODUCTS
 

STYLE 3 WAYS

NEW aveda men pure-formance™
thickening paste

Easy styling. Flexible hold.
Made for men.



PUMPED
BY PLANTS
 

Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.

 

IMPROVE THE LOOK
OF THINNING HAIR

with invati men™
4 out of 5 men say their hair feels stronger and looks thicker.2

NEW IN PRODUCTS
 

SOLSTICE BLOOM

Luminous shades with flares of shadow and light.

MAKEUP
COLLECTION

spring/summer 2017

LESS GREY. MORE YOU.

Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.

"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST

NEW IN PRODUCTS
 

WAKE UP TO
WEDDING DAY SKIN
EVERY DAY

NEW tulasāra™
wedding masques overnight
97% naturally derived1


INSPIRED BY

the haldi ceremony from India
 

A pre-wedding tradition in which a homemade turmeric paste is applied to the bride and groom for glowing skin on their wedding day. Our masques beautify you the same way, every day.

haldi means turmeric in Sanskrit

 

NEW IN PRODUCTS
 

AWAKEN THE GLOW
WITHIN YOU

new tulasāra skin care

NEW IN PRODUCTS

INSTANTLY REPAIR
SPLIT ENDS

new damage remedy split end repair

CARE IN A NUTSHELL

Our purchase of nangai oil for split end repair reflects our mission of caring for the Earth and those who call it Home. It gives Melip and Mbonvor villagers on Malekula Island who gather the nangai nuts an additional source of income— and we funded water projects for them. We’re also nuts about how nangai oil helps repair split ends—and we think you will be, too.

1From plants, non-petroleum minerals or water.

2In a 12 week consumer test.