Hold can 6–8 inches from dry hair, directed away from eyes, and spray in short bursts. Layer product to build more hold. To add volume, direct spray at hair's roots.
From Melissa Motameni, owner of Dosha Salon in Portland, OR:
• For a tousled look on longer hair: after washing, towel dry and rough-dry hair with hands and a blow dryer. When dry, lift sections of hair and spray air control™evenly through the sections as they slip through your hands. Tease with your fingers.
• For an elegant twist: tease hair, spray with air control™, then smooth with a brush. Pull hair up into a French twist and secure with hair pins. Finish with another fine mist of air control™.