Hello Curls
Farewell Frizz

be curly
 

Within every moment of caring for your curls,
there's a chance to embrace every part of you

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WASH YOUR CURLS
ON DELICATE

with be curly co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:

- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined

 

STYLE WITH
BE CURLY

95% naturally derived1
 

1: Control frizz with style-prep
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray

GO FROM NATURALLY CURLY TO NATURALLY STRAIGHT

Try smooth infusion™ naturally straight


94% SAY IT HELPS ELIMINATE CURL IMMEDIATELY2

smooth infusion naturally straight styling creme

what the pros say

“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

Tippi Shorter
Aveda Artistic Director, Textured Hair

1From plants, non-petroleum minerals or water.
 

2Consumer testing on 122 women with curly hair
 

3Natural state of hair after 5 applications as directed.
 

4Blow-dried hair after 5 applications as directed.