Ingredients

Our Green Ingredient Promise at Aveda, we continually strive to increase our use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. We set other standards for use, too, like avoiding certain types of processing.

Our standards have made us a pioneer in the green cosmetics world: now more than 90% of our essential oils and 89% of our raw herbal ingredients* are certified organic.

* By tonnage.

Ingredient Sourcing

Journey with us—to trace Aveda’s ingredients back to the farm or harvesting co-op. We call it Soil to BottleSM, and we do it to ensure fair compensation throughout the process.

Aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Aveda uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier.

Urukum From Brazil

The Yawanawa people, growers of the beautiful, red-orange Brazilian urukum seeds, work as a community, toward growth and renewal with support from Aveda.
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Argan From Morocco

Moroccan women are saving the argan tree from the encroaching desert. We help them determine their future, and protect the trees upon which they depend.
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Babassu From Brazil

Aveda has helped the women who collect and process the Brazilian babassu nut develop a sustainable business, preserve ancestral lands and protect the ecosystem.
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Rose And Lavender From Bulgaria

Aveda's partnership with Enio Bonchev, a Bulgarian rose and lavender oil distillery, ensures the Romi People's fair treatment and compensation.
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Sandalwood From Australia

Our purchase of wild Australian sandalwood oil from the indigenous harvesters—historically underpaid by others—has resulted in fair pay for their product.
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Cistus From Spain

Spanish cistus extract is essential to Aveda—like the people who harvest this certified organic plant. Our relationships with local Andalucian village inhabitants have helped create an earth-friendly cistus practice.
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