Acting Responsibly

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.

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  Earth and Community Care Report

  In 1989, we were the first privately held company to sign the CERES Principles (Coalition for Environmentally Responsible Economies). Today, we continue to strive to improve our practices and commit to publicly sharing our results.
  2010 Report »2008 Report »

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  Responsible Packaging

  We are proud to be the first beauty company with 100% post consumer recycled PET for skin care and hair styling.* With every package we develop, we're mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials.
  learn more »

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  Renewable Energy

  We're proud to be the first beauty company manufacturing with 100% certified wind power.** Our wind energy purchases offset 100% of the energy used by our primary manufacturing facility in Minnesota, our company headquarters and the Aveda Institute Minneapolis.
  learn more »

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  Earth Month

  Earth Day lasts a month at Aveda, and it's a celebration; for over 10 years, our salons, spas, stores and institutes have come together in April, raising money to protect our planet and its people. Our causes have varied, our goal has not: since 1999, we've raised more than $18 million.
  visit the earth month page »