Aveda Online Privacy Policy

We at Aveda Online respect your privacy and value the relationship we have with you. Your visit to this website is subject to this Privacy Policy and our Terms and Conditions.

This Privacy Policy describes the types of personal information we collect at the Aveda website, currently located at www.aveda.com (the "Site"), how we may use that information and with whom we may share it. Our Privacy Policy also describes the measures we take to protect the security of this information as well as how you may reach us to update your contact information, remove your name from our mailing list or ask us any questions you may have about our use of your personal information. It also explains how you may elect to stop receiving communications about our products and services.

Please note that this Privacy Policy governs only information provided to Aveda Online. It does not govern any other information or communications that may reference Aveda, e.g., communications from Aveda counters located within brick and mortar retail stores. If you visit one of our other regional websites, or link to another website from this Site, you are subject to the privacy policy applicable for that website and we suggest that you consult such privacy policy.

Click on one of the links below to jump to the listed section:

*California Do Not Track Notice

Information We Collect and How We Use It  

You may choose to provide us with personal information when you visit our Site. For example, if you decide to complete a user registration form, complete an online survey, or make a purchase, you may be asked to provide certain information such as your contact information (name, email address, mailing address, and telephone number), age group, gender and product and/or cosmetic concerns, and the brands and products you use. If you decide to place an order, we will also need to know your delivery and billing address, credit card number and expiration date. To protect your personal information, users registering at the Site must also enter a user name/email address and password.

If you would prefer that we not collect any personal information from you, please do not provide us with any such information.

Use of Personal Information by Aveda Online  

*Marketing Emails  

If you so elect, the information you provide may be used by Aveda Online to create and deliver to you emails such as our newsletters, surveys or other email messages containing product and event information, cosmetics tips or promotions ("Emails"). If you do elect to receive them and later decide that you would no longer like to receive these Emails, see the "Your Choices" Section below. You may receive the benefit of hearing from Aveda Online via mail or phone even if you have not elected to receive Emails. If you do not wish to receive these communications, see the "Your Choices" Section below.

*Text Messages  

If you so elect and are the authorized account holder, you may provide your mobile phone number in order to receive text message alerts containing product and event information, cosmetics tips or promotions ("Text Messages"). There is no fee from Aveda Online to receive Text Messages, however, message and data rates may apply, and other standard applicable rates may apply, and other standard applicable rates may be changed by your mobile service provider. Participating Carriers are:
ACS WirelessCox WirelessPocket Wireless
AlltelCricket CommunicationsRevol Wireless
All West CommunicationsElement MobileSilver Star PCS
Appalachian WirelessFarmers Mutual Telephone Co.Simmetry Wireless
AT&TGCI WirelessSnake River PCS
Bluegrass WirelessGolden State CellularSouth Central Communications
BoostIllinois Valley CellularSprint
Boost UnlimitedImmixSprocket Wireless
Breakaway WirelessInland CellularStrata Wireless
Carolina West WirelessiWirelessSyringa Wireless
Cambridge Telephone Company (CTC)Metro PCSThumb Cellular
CellcomMidwest WirelessT-Mobile
Cellular SouthNex-Tech WirelessUnited Wireless
Cellular One of East Central IllanoisNextelUnion Wireless
Cellular One of MontanaNorthwest Missouri CellularU.S. Cellular
Cellular One of NEPAnTelosVerizon Wireless
Centennial WirelessNucla-Naturita TelephoneViaero Wireless
Chat MobilityPanhandle TelecommunicationsVirgin Mobile US
Cellular 29Pioneer CellularWest Central Wireless
Cincinnati BellPlateau Wireless
You acknowledge that Text Messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors relating to message delivery. You acknowledge that, depending on the recipient's mobile provider service, it may not be possible to transmit the Text Message to the recipient successfully; nor is content available on all carriers. We do not claim or guarantee availability or performance of this service, including liability for transmission delays or message failures. To receive HELP with Text Messages, you can either text the word "Help" to 28332 (AVEDA) or call 1.800.644.4831 or email AvedaOnlinetech@aveda.com. If you do elect to receive them and later decide that you would no longer like to receive these Text Messages, see the "Your Choices" Section below.

*Communications to Serve You  

If you have elected to provide us with your contact information, we may provide you with service related announcements by any means, including email, concerning the Site or contact you regarding your customer service requests or questions or your order. For example, all registered users will receive a welcoming email to confirm their registration. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that Aveda Online offers its customers.

*Customized Service  

We may use your personal information to provide you with customized service and use of our Site. For example, we may suggest products that would be of particular interest to you.

*Special Events, Questionnaires and Surveys  

On occasion, Aveda Online may sponsor special events (such as contests, sweepstakes or other offerings), questionnaires and surveys. There may be specific rules applicable to these promotions that explain how any personal information you provide will be processed. We strongly suggest you review any applicable rules before participating. To the extent any special event, questionnaire or survey is not subject to specific rules, the processing of personal information is governed by this Privacy Policy for the purposes set forth herein.


If you provide personal information, such as a resume, to us with respect to employment opportunities with the Aveda Corporation we will treat such personal information as confidential and use it only to consider you for current and future employment opportunities and to contact you with respect to employment with us or our affiliates. An "Affiliate" is a person or entity that directly or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with, our company. We will retain your recruiting information for further recruitment opportunities that may arise, unless you tell us that you no longer wish for us to retain your information. Aveda is an Equal Employment Opportunity/Affirmative Action employer. We affirm the right of every person to participate in all aspects of employment without regard to race, color, religion, national origin, age, disability, creed, gender, marital status, sexual orientation, or status with regard to public assistance, or other protected classifications.
Aveda does not solicit, recruit or manage any employment for or on behalf of any third party owned salons or spas. This Site acts solely as a venue for salons to post job opportunities and candidates to post resumes, profiles, and/or portfolios. As a result Aveda has no control over or responsibility over any such User Content including but not limited to resumes, portfolios, job opportunities posted; or any resulting hiring process; the truth or accuracy of any listings; the ability of salons to offer job opportunities to candidates; or the quality of candidates to fill job openings, and Aveda makes no representations or warranties about any and all such User Content on this Site.

Technologies That Allow Us to Customize Your Experience on Our Site  

We use various technologies to collect information about your visit to our Site and to enhance and customize your experience on our Site. For example, we may collect the numerical Internet Protocol (IP) address identifying your computer or device which may indicate your geographic location. In some instances, we may use these technologies in combination with the personal information you provide on the Site. These technologies may provide a variety of information such as whether you have visited our Site before. They also may enable you to save your preferences. Each technology is explained below.

*Web Beacons and Tracking Links  

Web beacons (also called clear gifs and pixel tags), tracking links and/or similar technology consist of a few lines of code and are embedded on the pages of our Site. They are often used in combination with cookies and are often not visible to the user of the Site. Web beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target interactive advertising and to enhance customer support and usability. If you reject our cookies (see "Cookies" section below), you will prevent Web beacons from relaying this information about you and may limit your use of some of our Site features.


Browser cookies are bits of text that are placed on your computer's hard drive when you visit our Site. Flash cookies are similar to browser cookies except that they can store data more complex than simple text and are stored in your browser rather than on your hard drive.
You can have your browser and/or plugs to your browser, such as flash, notify you of, or automatically reject, cookies. Rejecting our cookies will disenable the Coremetrics cookies (described below) as well. If you reject our cookies or opt-out of the use of cookies, you may still use this Site, but you may be limited in the use of some of its features. Temporary or "session" cookies are used to help you shop and will simply expire when you place an order.


We are continuously working to make your experience on our Site better. To this end, we have retained a company, Coremetrics, to assist us in better understanding your use of our Site. We will place cookies on your computer to collect information that will show us how you come to our Site and how you use and navigate our Site. Coremetrics does not receive any personal information about you. Coremetrics tracks visitor behavior on our Site through the use of an anonymous permanent cookie which contains no personal information about you. Coremetrics is contractually prohibited from using the data for any other purpose. Coremetrics is required to maintain all data collected on our behalf in confidence. You may deactivate the ability of Coremetrics to track your behavior on the Site. To learn more about the various levels of privacy and confidentiality you can select with respect to Coremetrics and to exercise your choice, please click here.

California Do Not Track Notice  

Under California law, website and online service operators are required to disclose how they respond to web browser “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about a consumer’s online activities over time and across third party websites, to the extent the operator engages in that collection.  At this time, we do not track our customers’ personal information over time and across third-party websites and therefore this requirement does not apply to us.   

California law also requires website and online service operators to disclose whether third parties may collect personal information about their users’ online activities over time and across different sites when the users use the operator’s website or service.  Third parties that have content or services on our site such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits but this information does not include personal information.   We do not knowingly permit such third parties to collect any personal information from our site unless you directly provide it to us and we provide it to them with your consent.

Information We Share and With Whom We Share It  

We will not provide your personal information to third parties for their use in marketing their products or services to you without your consent except as described in the "Business Transfers" Section below. In addition, we do not sell or otherwise disclose personal information about our Site visitors except as described here.

*Aveda Companies 

We may share your personal information with our Affiliates that distribute and market Aveda products (the "Aveda Companies"). Aveda Companies may use this information in accordance with this Privacy Policy. If you prefer that we not share your personal information with Aveda Companies, please do not provide it to us. We are unable to offer the benefits of the Aveda Online to anyone who does not consent to the sharing of their personal information with Aveda Companies.

*Third Parties 

We may retain other companies and individuals to perform functions on our behalf consistent with this Privacy Policy. Examples include data analysis firms, customer support specialists, email vendors, webhosting companies and fulfillment companies (e.g., companies that coordinate mailings). Such third parties may be provided with access to personal information needed to perform their functions but may not use such information other than on our behalf and in accordance with this Privacy Policy.

In addition, in some instances, you may be offered the opportunity to consent to the sharing of your information with a third party such as an event or promotion co-sponsor. If you consent, we will share your information with such third party and the information you provide may be used by such third party for their own purposes and in accordance with their own policies.

*Business Transfers 

As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personal information, generally is one of the transferred business assets, and by submitting your personal information on the Site you agree that your data may be transferred to such parties in these circumstances. You may choose not to have your information transferred as a business asset by contacting us as described in the "Your Choices" Section.

*Compliance With Law and Fraud Protection 

We may disclose any information we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. In addition, we may disclose any information when we believe, in our sole discretion, disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with suspected or actual illegal activity.

Transfer of Data to Other Countries  

The Affiliates, Aveda Companies and third parties who may receive your personal information in accordance with this Privacy Policy and the databases in which your personal information is stored shall be located in the United States and other countries which may not guarantee the same level of protection for personal information as the one in which you reside.

Children's Privacy  

If you are under thirteen years of age, you may browse our Site. However, you may not provide personal information to us. This Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the Site, we will delete the information from our records.

How We Protect Personal Information  

We maintain reasonable safeguards for this Site to protect against unauthorized disclosure, use, alteration or destruction of the personal information you provide on the site. If you have any questions about security at our Site, you can send an email to AvedaOnlinetech@aveda.com.

Updates to Our Privacy Policy  

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. We suggest that you periodically consult this Privacy Policy. Please find the effective date of the Privacy Policy at the top of this page.

Your Choices  

*Updating Your Information 

If you would like to update your contact information, you may do so by sending an email to AvedaOnlinetech@aveda.com.

*Opt-Out and Managing Your Preferences 

You may choose whether or not you would like to receive Email from us. You may change your preferences with respect to Email at any time clicking the "unsubscribe" link at the bottom of each Email you receive from us, or emailing us at AvedaOnlinetech@aveda.com. You may unsubscribe from Text Messages by texting STOP in reply to any Text Message you receive from us or by texting the word "STOP" to AVEDA from your mobile device. You may also choose not to receive mail or phone communications by emailing us at AvedaOnlinetech@aveda.com and specifying that this is your preference.

In addition if you would like to change your other preferences, e.g, with respect to the transfer of data as described in the "Business Transfers" Section, please contact us at AvedaOnlinetech@aveda.com.


We have taken great measures to ensure that your visit to our Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about our privacy practices, please contact us by e-mail at AvedaOnlinetech@aveda.com or telephone at 1.800.644.4831.

Copyright © Aveda Corporation. All worldwide rights reserved.