|WE DARE YOU|
|To try customized color created with a conscience.
NEW Aveda full spectrum™ permanent hair color
Up to 96% naturally derived*—using plant power instead of petrochemicals.
Fade-resistant full spectrum™ is cruelty free,** manufactured with 100% wind power.†
Now all organic, our signature blend of conditioning oils includes sunflower, castor, jojoba, coconut and babassu oils that helps protect hair during processing and infuses it with amazing shine—for essentially damage-free hair color.
Plus, the powerful anti-oxidant, red tea rooibos, has been added to full spectrum™ to help protect our color formulas.
|*From plants and non-petroleum minerals.
**Tested on people. For more on our animal testing policy, go to aveda.com.
†The wind power goes into the utility grid from which we purchase electrical power. Our use of natural gas power is offset with wind energy credits.