BEAUTY IS AS BEAUTY DOES

ABOUT AVEDA
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you're new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products or check out what's new.

	Mission Beauty Is As Beauty Does. Discover our mission. -Learn more
	History 30 years of beauty, environmental leadership and responsibility. -Learn more
	Ingredients Discover the art & science of pure flower & plant essences. -Learn more
	Responsible Packaging See how we package our products with care—for the Earth. -Learn more
	Renewable Energy Our funding of new wind energy sources generates enough wind energy to offset 100% of the electricity used by our primary facilities in Minnesota, USA. -Learn more
	Campaigns Raising awareness—and funds for causes close to our hearts. See how our efforts make a difference. -Learn more
	Giving Supporting indigenous communities. Helping protect the Earth. Giving is our nature. -Learn more
	Guiding Principles We lead by example. See what guides us in support of our mission to care for the world we live in. -Learn more
	Aveda Professional Aveda is an industry trendsetter in the arts of hair styling and coloring, makeup, skin care and spa services. Whether starting your professional career or advancing to the next level—Aveda is the natural choice. -Learn more

Oil Spill Crisis in the Gulf
Learn more about how to help and how Aveda is responding.
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An Important Message from Aveda's President on Diversion

Net-Zero Climate Impact
We're proud to say that Aveda is the first beauty manufacturer to fund renewable energy projects to offset the CO₂ associated with the manufacture, transportation and use of every Aveda aerosol hair spray sold globally making it a more environmental choice.-Learn more

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30 Years Living the Aveda Mission
Discover our commitment to sustainable products and innovation in our newest Aveda magazine—now available online or at your nearest Aveda.
-Read more

Get inspired—visit our new video library
Discover how we connect our mission with product development by sourcing ingredients from traditional communities.
-Watch the Videos

Aveda Sets the Standard
The first beauty company to achieve a Cradle to Cradle sustainability endorsement.
-Learn more about C2C
-See Gold-Level products

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