BEAUTY IS AS BEAUTY DOES
ABOUT AVEDA
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you're new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products or check out what's new.
ABOUT AVEDA
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you're new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products or check out what's new.
Mission Beauty Is As Beauty Does. Discover our mission. -Learn more |
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History 30 years of beauty, environmental leadership and responsibility. -Learn more |
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Ingredients Discover the art & science of pure flower & plant essences. -Learn more |
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Aveda and Global Greengrants Fund - Lighting the way to corporate philanthropy
In 15 years of funding community-based environmental projectinsprojects in the Global South, Greengrants had never formally partnered with a corporate donor. But last year, we were named Aveda's Earth Month global partner and a new collaboration began.
-Read more
In 15 years of funding community-based environmental projectinsprojects in the Global South, Greengrants had never formally partnered with a corporate donor. But last year, we were named Aveda's Earth Month global partner and a new collaboration began.
-Read more
Aveda Sets the Standard
The first beauty company to achieve a Cradle to Cradle sustainability endorsement.
-Learn more about C2C
-See Gold-Level products
The first beauty company to achieve a Cradle to Cradle sustainability endorsement.
-Learn more about C2C
-See Gold-Level products
30 years living the Aveda mission
Discover our commitment to sustainable products and innovation in our newest Aveda magazine—now available online or at your nearest Aveda.
-Read more
Discover our commitment to sustainable products and innovation in our newest Aveda magazine—now available online or at your nearest Aveda.
-Read more
Get inspired—visit our new video library
Discover how we connect our mission with product development by sourcing ingredients from traditional communities.
-Watch the Videos
Discover how we connect our mission with product development by sourcing ingredients from traditional communities.
-Watch the Videos
