Each year during the month of April, Aveda salon and spa professionals, employees and guests work together to raise funds for grassroots organizations that protect biodiversity and address environmental issues around the world. The Earth Month campaign focuses on a specified environmental topic each year, helping to raise awareness around the issue, cultivate and educate supporters, and contribute funds to dedicated non-profit conservation organizations.
What started out as a day of awareness in 1990 has grown into a month-long international effort to involve the entire network in Earth Month activities. Salons, institutes, experience centers and offices are free to tailor their Earth Month effort according to their own strengths and creativity. Some contribute a portion of all sales that month, or work during a “Day of Beauty” when they're not normally open and contribute all sales from that day. Others partner with local environmental groups to hold silent auctions, online auctions and fashion shows.
Each year, the proceeds benefit various environmentally-focused nonprofit groups, such as the Greenhouse Network, Clean Air-Cool Planet, Global Greengrants Fund, Chicago Wilderness, Potomac Conservancy, the Gulf Coast Restoration Network and more. Since 1999, Aveda has raised over $14.2 million dollars for over 70 Earth Month Partner organizations worldwide.
Check out the table below for more information on past Earth Month themes and successes.
For more information, contact the Earth & Community Care Team.
Aveda Earth Month History
What started out as a day of awareness in 1990 has grown into a month-long international effort to involve the entire network in Earth Month activities. Salons, institutes, experience centers and offices are free to tailor their Earth Month effort according to their own strengths and creativity. Some contribute a portion of all sales that month, or work during a “Day of Beauty” when they're not normally open and contribute all sales from that day. Others partner with local environmental groups to hold silent auctions, online auctions and fashion shows.
Each year, the proceeds benefit various environmentally-focused nonprofit groups, such as the Greenhouse Network, Clean Air-Cool Planet, Global Greengrants Fund, Chicago Wilderness, Potomac Conservancy, the Gulf Coast Restoration Network and more. Since 1999, Aveda has raised over $14.2 million dollars for over 70 Earth Month Partner organizations worldwide.
Check out the table below for more information on past Earth Month themes and successes.
For more information, contact the Earth & Community Care Team.
Aveda Earth Month History
| Year | Theme | Donations | Activism |
| 1990 | Earth Day | Global ReLeaf | Arbor Day planting |
| 1992 | Makeover for Planet Earth | Give to the Earth | |
| 1993 | Do the planet a world of good | Give to the Earth | |
| 1994 | Do it for 30 days, make it a habit for life | Give to the Earth | |
| 1995 | What on earth are we doing? | Give to the Earth | |
| 1996 | One World, One Vision, One Week | Give to the Earth | |
| 1997 | One world, One vision, One month | Give to the Earth | |
| 1998 | See the Forest, Not the Trees | Give to the Earth | |
| 1999 | Halt Deforestation | 9 Partners: $300,000 | Petition: 118,000 signatures |
| 2000 | Habitat Protection | 10 Partners: $365,000 | Petition: 120,000 signatures |
| 2001 | Clean Water & Dams | 12 Partners: $422,000 | Petition: 161,000 commitments |
| 2002 | Stop Global Warming | 18 Partners: $720,000 | Pledge: 104,000 commitments |
| 2003 | Stop Global Warming | 18 Partners: $750,000 | Pledge: 125,000 commitments |
| 2004 | Stop Global Warming | 25 Partners: $950,000 | Pledge: 144,000 commitments |
| 2005 | Endangered Species: Save our Power Plants | 25 Partners: $1,000,000 | Petition: 230,000 signatures |
| 2006 | Endangered Species: Save Plants, Save Yourself | 25 Partners: $1,500,000 | Petition: 275,000 signatures |
| 2007 | Access to Clean Water | 1 Global Partner, 21 Regional Partners: $2,123,305 | Petition: 2,000 text messages |
| 2008 | Access to Clean Water—Every drop matters | 1 Global Partner, 20 Regional Partners: $2,867,922 | |
| 2009 | Access to Clean Water—It only takes baby steps | 1 Global Partner, 21 Regional Partners: $3,257,000 | Aveda Walk for Water: 130+ walks held around the world. |
Aveda and Global Greengrants Fund - Lighting the way to corporate philanthropy
In 2007, Aveda began its campaign for clean water with GGF and raised approximately $700,000 for Greengrants though candle sales and customer donations from salons and spas. This translated into 186 projects in 15 countries such as India, Brazil and Bulgaria - communities where we make grants and where they (Aveda) source plants and flowers. -Read article
In 2007, Aveda began its campaign for clean water with GGF and raised approximately $700,000 for Greengrants though candle sales and customer donations from salons and spas. This translated into 186 projects in 15 countries such as India, Brazil and Bulgaria - communities where we make grants and where they (Aveda) source plants and flowers. -Read article