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25% off everything & free shipping on $55+ orders

Free full-size styling product with $100+ orders

Shop a selection of products specifically formulated for those with wavy hair.

Wavy Hair (2A - 2C)

Take care of wavy hair with plant-powered styling creams, treatments and more.

Shop a selection of products specifically formulated for those with wavy hair.

Wavy Hair (2A - 2C)

Take care of wavy hair with plant-powered styling creams, treatments and more.

Home Coily, Curly & Wavy Hair Hub Wavy Hair Products

Home Coily, Curly & Wavy Hair Hub Wavy Hair Products

Best For Natural Texture

Best For Natural Texture

NEW

be curly advanced™ shampoo

(175)

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

$36.00

$27.00

8.3 fl oz / 250 ml

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be curly advanced™ conditioner

(193)

Moisturizes, detangles and protects curls, coils and waves from humidity.

$41.00

$30.75

8.3 fl oz / 250 ml

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NEW

be curly advanced™ intensive curl perfecting masque

(198)

Smooths, deeply conditions and adds shine to curls, coils and waves
$65.00

$48.75
6.7 fl oz / 200 ml
.85 fl oz / 25 ml - travel size
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NEW

be curly advanced™ curl perfecting primer

(186)

Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.

$41.00

$30.75

6.7 fl oz / 200 ml

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NEW

be curly advanced™ curl enhancer cream

(204)

Protects curls and waves from frizz in high humidity, hydrates and adds shine.
$36.00

$27.00
1.4 fl oz / 40 ml - travel size
6.7 fl oz / 200 ml
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texture tonic

(249)

define and enhance natural texture, create piecey definition

$32.00

$24.00

4.2 fl oz/125 ml

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volumizing tonic™

(1519)

styling spray adds volume to thin, fine and medium hair
$32.00

$24.00
3.4 fl oz/100 ml
1.4 fl oz/40 ml - travel size
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Best for Smooth Styling

Best for Smooth Styling

scalp solutions balancing shampoo

(404)

Gentle shampoo instantly removes pollution and build-up from hair and scalp.
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
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scalp solutions replenishing conditioner

(222)

Replenishes, hydrates and softens hair and scalp.

$47.00

$35.25

6.7 fl oz/200 ml

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nutriplenish™ treatment masque light moisture

(341)

lightweight superfood-infused hydration masque hydrates, treats and replenishes moisture
$55.00

$41.25
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
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BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
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nutriplenish™ styling treatment foam

(646)

soft-hold, multi-benefit styling foam with nutrient-powered hydration

$38.00

$28.50

6.7 fl oz/200 ml

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Strength & Repair

Strength & Repair

BEST SELLER

botanical repair™ strengthening shampoo

(227)

gently cleanses, helps strengthen and repair
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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BEST SELLER

botanical repair™ strengthening conditioner

(139)

conditions and instantly detangles to help prevent breakage; strengthens and repairs
$47.00

$35.25
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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botanical repair™ intensive strengthening masque: light

(51)

intensely repairs and strengthens hair instantly
$55.00

$41.25
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
11.8 fl oz/350 ml
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NEW

botanical repair™ bond-building flash treatment

(200)

In-shower rinse strengthens, smooths and adds shine in 10 seconds.

$56.00

$42.00

5 fl oz / 150 ml

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botanical repair™ strengthening leave-in treatment

(117)

instantly strengthens and repairs from the inside out
$47.00

$35.25
.85 fl oz/25 ml - travel size
3.4 fl oz/100 ml
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botanical repair™ bond-building styling creme

(195)

Creates hold, repairs hair and builds bonds while styling.
$38.00

$28.50
5 fl oz/150 ml
1.4 fl oz/40 ml - travel size
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botanical repair™ strengthening overnight serum

(1634)

bond-building repair and split end treatment works while you sleep
$56.00

$42.00
1 fl oz/30 ml - travel size
3.4 fl oz/100 ml
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Nutrition & Hydration

Nutrition & Hydration

nutriplenish™ shampoo light moisture

(272)

lightweight formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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nutriplenish™ conditioner light moisture

(205)

lightweight formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
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nutriplenish™ styling treatment foam

(646)

soft-hold, multi-benefit styling foam with nutrient-powered hydration

$38.00

$28.50

6.7 fl oz/200 ml

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nutriplenish™ curl gelée

(67)

hydrate, define and elongate coils, curls and waves
$38.00

$28.50
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
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Scalp Care

Scalp Care

scalp solutions balancing shampoo

(404)

Gentle shampoo instantly removes pollution and build-up from hair and scalp.
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
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scalp solutions replenishing conditioner

(222)

Replenishes, hydrates and softens hair and scalp.

$47.00

$35.25

6.7 fl oz/200 ml

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scalp solutions exfoliating scalp treatment

(229)

Scalp exfoliator removes excess sebum and buildup.
$53.00

$39.75
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
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ALLURE BEST OF BEAUTY 2023

scalp solutions overnight scalp renewal serum

(1134)

Scalp serum improves scalp hydration and barrier strength overnight.

$56.00

$42.00

1.7 fl oz/50 ml

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scalp solutions refreshing protective mist

(217)

Refreshes and provides all day scalp protection.

$53.00

$39.75

3.4 fl oz/100 ml

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Volumize and Thicken

Volumize and Thicken

BEST SELLER

invati advanced™ exfoliating shampoo light

(74)

exfoliate and purify; formulated for fine thinning hair
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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BEST SELLER

invati advanced™ thickening conditioner

(174)

instantly thickens with fullness that lasts all day
$47.00

$35.25
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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invati advanced™ thickening foam

(174)

thickens hair instantly
$38.00

$28.50
1.7 fl oz/50 ml - travel size
5 fl oz/150 ml
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invati advanced™ scalp revitalizer

(226)

Reduces hair loss* to help keep the hair you have longer

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
$72.00

$54.00
1 fl oz/30 ml - travel size
5 fl oz/150 ml
2 refills + 1 pump - 5 fl oz/150 ml
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Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

WAVY HAIR TIPS

Find out how to define waves in hair, manage frizz and more with the help of our texture experts.

GO NOW

Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

WAVY HAIR TIPS

Find out how to define waves in hair, manage frizz and more with the help of our texture experts.

GO NOW

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right products for you.

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HAIR & SCALP CHECK

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find the right products for you.

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Plant-powered hair care rooted in nature.

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Plant-powered hair care rooted in nature.

LEARN MORE

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