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25% off everything & free shipping on $55+ orders

Free full-size styling product with $100+ orders

Shop a selection of products specifically formulated for those with coily hair.

Coily Hair (4A - 4C)

Shop a selection of products specifically formulated for those with coily hair.

Shop a selection of products specifically formulated for those with coily hair.

Coily Hair (4A - 4C)

Shop a selection of products specifically formulated for those with coily hair.

Home Coily, curly & wavy hair hub Coily hair products

Home Coily, curly & wavy hair hub Coily hair products

Best For Natural Texture

Best For Natural Texture

NEW

be curly advanced™ shampoo

(175)

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

$36.00

$27.00

8.3 fl oz / 250 ml

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NEW

be curly advanced™ conditioner

(193)

Moisturizes, detangles and protects curls, coils and waves from humidity.

$41.00

$30.75

8.3 fl oz / 250 ml

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NEW

be curly advanced™ intensive curl perfecting masque

(198)

Smooths, deeply conditions and adds shine to curls, coils and waves
$65.00

$48.75
6.7 fl oz / 200 ml
.85 fl oz / 25 ml - travel size
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NEW

be curly advanced™ curl perfecting primer

(186)

Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.

$41.00

$30.75

6.7 fl oz / 200 ml

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NEW

be curly advanced™ coil definer gel

(157)

Protects coils and tight curls from frizz in high humidity, defines and adds shine.

$36.00

$27.00

8.8 fl oz / 250 ml

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NEW

be curly advanced™ co-wash

(183)

Conditions and gently cleanses curls and coils between wash days without stripping.

$50.00

$37.50

11.8 fl oz / 350 ml

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Best For Protective Styling

Best For Protective Styling

BEST SELLER

nutriplenish™ shampoo deep moisture

(218)

decadent formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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BEST SELLER

nutriplenish™ conditioner deep moisture

(219)

decadent formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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nutriplenish™ treatment masque deep moisture

(349)

decadent superfood-infused hydration masque deeply hydrates, treats and replenishes moisture
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
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nutriplenish™ multi-use hair oil

(101)

provides nutrient-powered hydration and shine

$52.00

$39.00

1 fl oz/30 ml

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BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
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scalp solutions exfoliating scalp treatment

(229)

Scalp exfoliator removes excess sebum and buildup.
$53.00

$39.75
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
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ALLURE BEST OF BEAUTY 2023

scalp solutions overnight scalp renewal serum

(1134)

Scalp serum improves scalp hydration and barrier strength overnight.

$56.00

$42.00

1.7 fl oz/50 ml

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scalp solutions refreshing protective mist

(217)

Refreshes and provides all day scalp protection.

$53.00

$39.75

3.4 fl oz/100 ml

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Best for Smooth Styling

Best for Smooth Styling

scalp solutions balancing shampoo

(404)

Gentle shampoo instantly removes pollution and build-up from hair and scalp.
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
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BEST SELLER

nutriplenish™ shampoo deep moisture

(218)

decadent formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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scalp solutions replenishing conditioner

(222)

Replenishes, hydrates and softens hair and scalp.

$47.00

$35.25

6.7 fl oz/200 ml

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BEST SELLER

nutriplenish™ conditioner deep moisture

(219)

decadent formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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nutriplenish™ treatment masque light moisture

(341)

lightweight superfood-infused hydration masque hydrates, treats and replenishes moisture
$55.00

$41.25
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
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nutriplenish™ treatment masque deep moisture

(349)

decadent superfood-infused hydration masque deeply hydrates, treats and replenishes moisture
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
Loading...
BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
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smooth infusion™ perfectly sleek™

(397)

anti-frizz heat styling cream transforms, protects and enhances shine
$37.00

$27.75
1.4 fl oz/40 ml - travel size
5 fl oz/150 ml
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nutriplenish™ styling treatment foam

(646)

soft-hold, multi-benefit styling foam with nutrient-powered hydration

$38.00

$28.50

6.7 fl oz/200 ml

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Strength & Repair

Strength & Repair

BEST SELLER

botanical repair™ strengthening shampoo

(227)

gently cleanses, helps strengthen and repair
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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BEST SELLER

botanical repair™ strengthening conditioner

(139)

conditions and instantly detangles to help prevent breakage; strengthens and repairs
$47.00

$35.25
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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botanical repair™ intensive strengthening masque: rich

(1740)

intensely repairs and strengthens hair instantly
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
15.4 fl oz/450 ml
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botanical repair™ strengthening overnight serum

(1634)

bond-building repair and split end treatment works while you sleep
$56.00

$42.00
1 fl oz/30 ml - travel size
3.4 fl oz/100 ml
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botanical repair™ strengthening leave-in treatment

(117)

instantly strengthens and repairs from the inside out
$47.00

$35.25
.85 fl oz/25 ml - travel size
3.4 fl oz/100 ml
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Nutrition & Hydration

Nutrition & Hydration

BEST SELLER

nutriplenish™ shampoo deep moisture

(218)

decadent formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
Loading...
BEST SELLER

nutriplenish™ conditioner deep moisture

(219)

decadent formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
Loading...
nutriplenish™ treatment masque deep moisture

(349)

decadent superfood-infused hydration masque deeply hydrates, treats and replenishes moisture
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
Loading...
BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
Loading...
nutriplenish™ daily moisturizing treatment

(37)

immersive leave in cream leaves hair nourished, replenished and moisture-rich
$47.00

$35.25
1.4 fl oz/40 ml - travel size
5 fl oz/150 ml
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nutriplenish™ curl gelée

(67)

hydrate, define and elongate coils, curls and waves
$38.00

$28.50
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
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nutriplenish™ styling treatment foam

(646)

soft-hold, multi-benefit styling foam with nutrient-powered hydration

$38.00

$28.50

6.7 fl oz/200 ml

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nutriplenish™ replenishing overnight serum

(214)

Overnight hair treatment increases hydration by 2x in one night.^*
^*Laboratory testing on tresses

$56.00

$42.00

3.4 oz/100 ml

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nutriplenish™ multi-use hair oil

(101)

provides nutrient-powered hydration and shine

$52.00

$39.00

1 fl oz/30 ml

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Scalp Care

Scalp Care

scalp solutions balancing shampoo

(404)

Gentle shampoo instantly removes pollution and build-up from hair and scalp.
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
Loading...
scalp solutions replenishing conditioner

(222)

Replenishes, hydrates and softens hair and scalp.

$47.00

$35.25

6.7 fl oz/200 ml

Loading...
scalp solutions exfoliating scalp treatment

(229)

Scalp exfoliator removes excess sebum and buildup.
$53.00

$39.75
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
Loading...
ALLURE BEST OF BEAUTY 2023

scalp solutions overnight scalp renewal serum

(1134)

Scalp serum improves scalp hydration and barrier strength overnight.

$56.00

$42.00

1.7 fl oz/50 ml

Loading...
scalp solutions refreshing protective mist

(217)

Refreshes and provides all day scalp protection.

$53.00

$39.75

3.4 fl oz/100 ml

Loading...

Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

COILY HAIR TIPS

Find expert advice on everything coils, from refreshing braids to making styles last longer.

GO NOW

Shop our best products for coily hair, including 4A hair, 4B hair and 4C hair

COILY HAIR TIPS

Find expert advice on everything coils, from refreshing braids to making styles last longer.

GO NOW

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HAIR & SCALP CHECK

Take our hair and scalp quiz to find the right products for you.

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Hair & Scalp check

HAIR & SCALP CHECK

Take our hair and scalp quiz to
find the right products for you.

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Plant-powered hair care rooted in nature.

LEARN MORE

Plant-powered hair care rooted in nature.

LEARN MORE

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