Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading.
• Keeps hair color vibrant longer*
• Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
• Leaves hair silky, soft and shiny, when used with color conserve™ conditioner

Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce**
• Litres use up to 28% less plastic**


*When using the color conserve™ shampoo and conditioner system.

**Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.

Aveda's own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into wet hair and scalp. Rinse. Follow with color conserve™ conditioner. Start with Aveda hair color.

Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Propanediol, Lauramidopropyl Betaine, Cinnamidopropyltrimonium Chloride, Lycopene, Lactic Acid, Sodium Gluconate, Babassuamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Lecithin, Tetrahexyldecyl Ascorbate, Tocopherol, Sucrose Palmitate, Glycerin, Caprylyl Glycol, Trisodium Sulfosuccinate, Laureth-3, Dimethicone Peg-7 Cocoate, Stearamidopropyl Dimethylamine, Glycol Stearate, Glycol Distearate, Polyglyceryl-10 Oleate, Quaternium-80, Polyquaternium-7, Sodium Chloride, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Limonene, Sodium Citrate, Potassium Sorbate, Phenoxyethanol <ILN43815>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Minimum 80% post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.