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95% NATURALLY DERIVED 100% BEAUTIFUL 95% NATURALLY DERIVED 100% BEAUTIFUL
95% NATURALLY DERIVED 100% BEAUTIFUL New Light Elements™ Texturizing Creme and Shaping Wax
95% NATURALLY DERIVED 100% BEAUTIFUL Get the feel and appearance of a cream with the performance of wax in our new Light Elements™ products. They’re 95% naturally derived*—unlike traditional products that rely on synthetic waxes. Yet they deliver high-performance styling results, giving hair touchable texture with all-day hold. SHOP NOW
95% NATURALLY DERIVED 100% BEAUTIFUL Elements of Inspiration: Get a behind-the-scenes peek at our photo shoot. WATCH THE VIDEO »
FIND YOUR FINISH Finish on the light side with Light Elements™—for all hair types.
TEXTURIZE New Light Elements™ Texturizing Creme Weightless texture with light hold SHOP NOW DEFINE Light Elements™ Defining Whip™ Weightless separation with medium hold SHOP NOW SHAPE New Light Elements™ Shaping Wax Weightless texture with firm, pliable hold SHOP NOW SMOOTH Light Elements™ Smoothing Fluid Weightless shine SHOP NOW
TEACH YOUR HAIR NEW TRICKS Try these Pro Tips from Antoinette Beenders, Aveda’s global creative director and award-winning stylist.
   
For short hair: Stroke and Tousle. Emulsify Texturizing Creme in hands and stroke fingers through dry hair from back to front. Tousle and arrange as desired. For long hair: Stroke and Piece. Emulsify Texturizing Creme in hands and stroke into dry hair from mid-length to ends. Piece as desired. For short hair: Stroke and Shape. Emulsify Shaping Wax in hands and stroke fingers through dry hair from back to front. Shape as desired. For long hair: Massage and Squeeze. Emulsify Shaping Wax in hands and massage into dry hair with head upside down. With head upright, squeeze hair into desired texture.
For short hair: Stroke and Tousle. Emulsify Texturizing Creme in hands and stroke fingers through dry hair from back to front. Tousle and arrange as desired. For long hair: Stroke and Piece. Emulsify Texturizing Creme in hands and stroke into dry hair from mid-length to ends. Piece as desired. For short hair: Stroke and Shape. Emulsify Shaping Wax in hands and stroke fingers through dry hair from back to front. Shape as desired. For long hair: Massage and Squeeze. Emulsify Shaping Wax in hands and massage into dry hair with head upside down. With head upright, squeeze hair into desired texture.
HEALTHY HAIR STARTS HERE Pick the natural hair care system that’s right for you.
REPAIR YOUR HAIR Damage Remedy™ system SHOP THE COLLECTION CONSERVE YOUR COLOR Color Conserve™ system SHOP THE COLLECTION ADD MORE MOISTURE Dry Remedy™ system SHOP THE COLLECTION
GLOWING OFFER For a Limited Time Only: Bronzing Kit with new Uruku Bronzer and Bronzing Brush in certified organic cotton pouch ($55–$5 savings). BUY KIT NOW »
BE CHEEKY New Uruku Bronzer 100% Color from the Earth** Glow naturally with one of our three new bronzing duos. Every stroke warms skin with annatto— powdered pigment from the urukum shrub—and mica, a light—reflecting mineral. SHOP NOW
 BE CHEEKY New Uruku Bronzer 100% Color from the Earth** Glow naturally with one of our three new bronzing duos. Every stroke warms skin with annatto— powdered pigment from the urukum shrub—and mica, a light—reflecting mineral. SHOP NOW
Partners in Beauty: Aveda and the Yawanawa Aveda collaborates with the Yawanawa—our partners since 1993—to organically grow urukum, bringing you naturally derived color for face, eyes and lips. Our partnership also helps foster economic independence for the Yawanawa, and helps sustain a healthy rainforest ecosystem.
Partners in Beauty: Aveda and the Yawanawa Aveda collaborates with the Yawanawa—our partners since 1993—to organically grow urukum, bringing you naturally derived color for face, eyes and lips. Our partnership also helps foster economic independence for the Yawanawa, and helps sustain a healthy rainforest ecosystem.
READ THE STORY » WATCH THE VIDEO »
SEE ALL NEW AVEDA MAKEUP »
PETAL ESSENCE™ FACE ACCENTS Express your inner spirit—create your own customized cheek color with new Petal Essence™ Face Accents in Apricot Whisper and Rose Blossom. SHOP NOW FLAX STICKS™ BRUSH SETS Cultivate beauty and environ-mentalism with our eco-responsible brushes, made from 100% taklon, non-animal fiber bristles and flax-infused handles. SHOP NOW Special Effects Brush Set
100% HEAD OVER HEELS VALENTINE’S DAY 2010
100% CALM A gift for skin and senses $95.50 100% RELIEF A touching gift for hands and feet $45.50 100% PURE-FORMANCE™ A naturally different gift for men $58 100% COMFORT Show you care from head to toe $28.75
OPEN YOUR HEART TO GIFTS FROM NATURE SHOP GIFT GUIDE
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†Choose Two Free Samples with All Orders. Free Standard Shipping with all orders over $80. Offer ends on March 22, 2010 at 11:59 P.M. EST, or while supplies last at aveda.com. Offer available to U. S. residents only. The applicable purchase amount does not include shipping and handling or sales tax. Only authorized orders will be processed and shipped.

*Average percent of the two new Light Elements™ waxes; includes ingredients from plants and non-petroleum based minerals.

**From non-petroleum based mineral and plant-derived pigments.

Please keep in mind: not all salons and spas carry all products. Availability of gift sets and gift cards may vary by location.