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New Light Elements™ Texturizing Creme and Shaping Wax

Get the feel and appearance of a cream with the performance of wax in our new Light Elements™ products. They're 95% naturally derived—unlike traditional products that rely on synthetic waxes. Yet they deliver high-performance styling results, giving hair touchable texture with all-day hold. You'll love the spicy-citrus aroma featuring certified organic mandarin, ginger and Australian sandalwood.

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every gift brightens lives

HOLIDAY 2009
Pure plant essences make Aveda gift sets truly extraordinary. Find gifts for everyone on your list with our Holiday Gift Finder.

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four weeks to ageless skin

Green Science™ Skin Care gives you a 41% more lifted appearance and a 37% reduction in visible lines and wrinkles*. Jump-start the benefits of Green Science™ skin care with our new power-prep steps: Perfecting Cleanser and Replenishing Toner.

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take a shine to straight

NEW Smooth Infusion™ Glossing Straightener is the very first Aveda product to use a naturally-derived, petroleum-free glycol, which helps to reduce frizz and smooth hair. Hydrolyzed wheat protein protects the cuticle from heat damage caused by hot styling tools. Our scientists also added natural cellulose, which delivers long-lasting hold to maintain straightness all day.

You can smooth your hair or go for all-day straightness with our Smooth Infusion™ system. Either way, you'll love the result, and our spicy citrus-floral aroma.

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NEW 16 Hour UV Defense & Recovery System for hair

Love summer? Then soak up ways to help protect and restore hair exposed to sun, salt and chlorine. Sun Care 16 Hour UV Defense & Recovery System - infused with botanicals - responds to summer challenges by cleansing, restoring and helping to protect the hair with plant-based formulas. Complemented by a lightly tropical, 100% certified organic aroma of neroli, cistus and ylang ylang.

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enbrightenment™ skin care

More clarity, less visible dark spots. New Enbrightenment™ skin care—with our 100% naturally derived* Brightening Blend—can improve your skin's clarity by 34% and diminish the appearance of dark spots and discoloration by 52%.**

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Shop the kit for brighter skin with intense moisture»
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more acne relief

Clearer skin—cleaner Earth. When you buy our new Outer Peace™ cleanser refill and reuse your original pump, you reduce packaging waste by 76%.

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aveda men pure-formance™ for hair and senses

New Firm Hold Gel—for maximum hold, definition and control.
New Aroma Spray—with organic vetiver, lavender and lemon.
View the entire Aveda Men Pure-Formance™ Collection—tailored to every man's essential need for high-performance scalp and hair management that's easy to use.

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dry remedy™ moisturizing hair care

Instantly improve dry hair up to 63% with new Dry Remedy™ Hair Care.* The system transforms even the driest, most brittle hair to soft, supple and touchable. Our patent-pending, clinically proven blend—with buriti oil, pomegranate and palm-derived conditioners—penetrates hair with moisture.

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green science™ skin care

Lift, firm, moisturize and minimize lines with our new 4-step system, clinically proven to perform in 4 weeks.*
Step 1: Green Science™ Lifting Serum
Step 2: Green Science™ Firming Face Creme
Step 3: Green Science™ Firming Eye Creme
Step 4: Green Science™ Line Minimizer

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chakra™ balancing body mists

Our new body mists are pure essential oils blended according to Ayurveda—the ancient healing art of India. Ayurvedic sages believed that balancing the chakras—energy centers of the body—could help improve our sense of wellness. Learn more about chakras here.

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*From plants and non-petroleum based minerals.

**Based on clinical testing after 8 weeks of using 5-step Enbrightenment™ ritual, plus SPF 15.

††Our refill cap contains 76% less packaging by weight than the pump.

*In a clinical wet combing study, condition was improved after using shampoo, conditioner and masque.

*Based on clinical testing of the 4-step Green Science™ skin care system.

*Based on 4-week clinical testing of Green Science™ Lifting Serum, Firming Face Creme, Firming Eye Creme and Line Minimizer.