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discover aveda's top-selling men's product—aveda men pure-formance™ grooming clay strong hold, matte finish for short to medium hair Shop the Men's Hair Collection » View All Men's Favorites » folow the lead of top Aveda's man-to-know, Kurt Keuffner— "The common challenge with coarse hair is lack of moisture, so the hair needs extra moisture in order to feel softer. The Aveda Men Pure-Formance(tm) Pomade is an ideal product to use—it moisturizes, adds shine and leaves hair defined.” Shop Now View All Pro Picks
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new pure-formance™ for hair and senses Introducing new Aveda Men. Pure-formance™ Firm Hold and Aveda Men Pure-formance™ Aroma Spray. SHOP NOW
men's grooming FAQs—Find answers to your most frequently asked men's styling questions. Start here.men's styling product guide—Find out which men's styling product is right for your hair type. Shop Now.
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Aveda Men Pure-Formance<sup>TM</sup> Firm Hold Gel
Aveda Men Pure-FormanceTM Firm Hold Gel
4.8 out of 5
(18 reviews)
delivers maximum hold and control
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Aveda Men Pure-Formance<sup>TM</sup> Shampoo
Aveda Men Pure-FormanceTM Shampoo
4.8 out of 5
(95 reviews)
cleanses, conditions and moisturizes hair
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Aveda Men Pure-Formance<sup>TM</sup> Conditioner
Aveda Men Pure-FormanceTM Conditioner
4.8 out of 5
(28 reviews)
conditions, refreshes, adds shine
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Aveda Men Pure-Formance<sup>TM</sup> Grooming Clay
Aveda Men Pure-FormanceTM Grooming Clay
4.8 out of 5
(51 reviews)
strong hold, matte finish for short to medium hair
view details
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Aveda Men Pure-Formance<sup>TM</sup> Grooming Cream
Aveda Men Pure-FormanceTM Grooming Cream
4.3 out of 5
(17 reviews)
pliable hold, natural shine for short to medium hair
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Aveda Men Pure-Formance<sup>TM</sup> Pomade
Aveda Men Pure-FormanceTM Pomade
4.7 out of 5
(22 reviews)
strong hold, high shine for short to medium hair
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†Choose Two Free Samples with All Orders. Free Standard Shipping with all orders over $80. Offer ends on March 22, 2010 at 11:59 P.M. EST, or while supplies last at aveda.com. Offer available to U. S. residents only. The applicable purchase amount does not include shipping and handling or sales tax. Only authorized orders will be processed and shipped.
*While supplies last at aveda.com