Cultivate love for yourself, and your curls, with every shampoo. Treat them to gentle cleansing that enhances shine and definition.
be curly<span class="trade">&trade;</span> shampoo

be curly shampoo

Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

Aveda's own pure-fume aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

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Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

Aveda's own pure-fume aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

DETAILS

USAGE

RESPONSIBLE PACKAGING

RESPONSIBLE MANUFACTURING

be curly shampoo

Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.
• Litres cost 25% less per ounce*
• Litres use up to 28% less plastic*

People tested.

*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.
100% post-consumer HDPE bottle. Please recycle.
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.
• Litres cost 25% less per ounce*
• Litres use up to 28% less plastic*

People tested.

*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.
RESPONSIBLE PACKAGING
100% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

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