Start the day with a sense of abundance. Begin by washing more body and volume into your hair and start your day with more.
pure abundance<span class="trade">&trade;</span> volumizing shampoo

pure abundance volumizing shampoo

Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.

Aveda's own pure-fume aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

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Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.

Aveda's own pure-fume aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

DETAILS

USAGE

RESPONSIBLE PACKAGING

RESPONSIBLE MANUFACTURING

pure abundance volumizing shampoo

Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
• acacia gum helps fill out fine hair
• use with pure abundance volumizing clay conditioner

Save money and save plastic when you buy a litre.
• Litres cost 25% less per ounce*
• Litres use up to 28% less plastic*

People tested.

*Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.
Massage into wet hair. Rinse. Follow with pure abundance volumizing conditioner.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic or phomollient styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance volumizing hair spray, then backcomb section again.
Minimum 80% post-consumer HDPE bottle. Please recycle.
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
• acacia gum helps fill out fine hair
• use with pure abundance volumizing clay conditioner

Save money and save plastic when you buy a litre.
• Litres cost 25% less per ounce*
• Litres use up to 28% less plastic*

People tested.

*Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.
USAGE
Massage into wet hair. Rinse. Follow with pure abundance volumizing conditioner.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic or phomollient styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance volumizing hair spray, then backcomb section again.
RESPONSIBLE PACKAGING
Minimum 80% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

pairs well with