Embrace the joy your natural curls bring. Treat them to an experience that leaves them defined and free of frizz.
be curly<span class="trade">&trade;</span> set

be curly set

Our 4-step curl-perfecting system dramatically reduces frizz and defines curl.
be curly shampoo 8.5 fl oz/250 ml
be curly conditioner 6.7 fl oz/200 ml
be curly curl enhancer 6.7 fl oz/200 ml
be curly style-prep 3.4 fl oz/100 ml

Aveda's own pure-fume aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

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Our 4-step curl-perfecting system dramatically reduces frizz and defines curl.
be curly shampoo 8.5 fl oz/250 ml
be curly conditioner 6.7 fl oz/200 ml
be curly curl enhancer 6.7 fl oz/200 ml
be curly style-prep 3.4 fl oz/100 ml

Aveda's own pure-fume aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

DETAILS

USAGE

RESPONSIBLE PACKAGING

RESPONSIBLE MANUFACTURING

be curly set

Our 4-step curl-protecting system dramatically reduces frizz and defines curl.
be curly shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly curl enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to intensify your curl or wave.
be curly style-prep
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

People tested.
be curly shampoo
Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.
be curly conditioner
Massage into wet hair after shampooing with be curly shampoo. Rinse.
be curly curl enhancer
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
be curly style-prep
To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.
be curly shampoo 8.5 fl oz/250 ml
100% post-consumer HDPE bottle. Please recycle.
be curly conditioner 6.7 fl oz/200 ml
35% post-consumer HDPE tube. Recycling is limited. Please contact your local recycling program.
be curly curl enhancer 6.7 fl oz/200 ml
Recycling is limited. Please contact your local recycling program.
be curly style-prep 3.4 fl oz/100 ml
100% post-consumer PET bottle. Please recylcle.
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Our 4-step curl-protecting system dramatically reduces frizz and defines curl.
be curly shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly curl enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to intensify your curl or wave.
be curly style-prep
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.

People tested.
USAGE
be curly shampoo
Massage into wet hair and scalp. Rinse. Follow with be curly conditioner or intensive detangling masque.
be curly conditioner
Massage into wet hair after shampooing with be curly shampoo. Rinse.
be curly curl enhancer
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
be curly style-prep
To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.
RESPONSIBLE PACKAGING
be curly shampoo 8.5 fl oz/250 ml
100% post-consumer HDPE bottle. Please recycle.
be curly conditioner 6.7 fl oz/200 ml
35% post-consumer HDPE tube. Recycling is limited. Please contact your local recycling program.
be curly curl enhancer 6.7 fl oz/200 ml
Recycling is limited. Please contact your local recycling program.
be curly style-prep 3.4 fl oz/100 ml
100% post-consumer PET bottle. Please recylcle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

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