THE PROMISE OF
NEW pramāsana™ was inspired by Ayurveda—the ancient healing art of India—and two Sanskrit words: "prama" which means "foundation" and "asana" which means "posture" or "taking a stand". Our scalp care takes a botanical stand to give you a strong foundation for beautiful hair.
NEW IN PRODUCTS
100% FOR CLEAN WATER
when you buy a light the way™ candle3
This year's limited-edition aroma features
certified organic vanilla, cinnamon and ylang
ylang from Madagascar, where we've helped
fund water systems for 10,000 people.4
Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.
LESS GREY. MORE YOU.
Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.
"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST
the haldi ceremony from India
A pre-wedding tradition in which a homemade turmeric paste is applied to the bride and groom for glowing skin on their wedding day. Our masques beautify you the same way, every day.
haldi means turmeric in Sanskrit
1From plants, non-petroleum minerals or water.
2In a 12 week consumer test.
3Supports Global Greengrants Fund water-related project.
4$119,410 of the proceeds from candles between 2009 and 2012 ($12 suggested retail price), went to multiple water systems supporting over 10,000 residents of Manakara, Madagascar.
5Through Global Greengrants Fund water-related projects since 2007
6Savings are based on SRP per oz. When you purchase 1 litre of shampoo and conditioner you save $47 ($21+$26) vs. purchasing the amount in standard retail sizes.
7Comparing one litre to same amount in standard retail size