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smooth Infusion™
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our mission
Our mission at Aveda
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PURESCRIPTION™ FOR COLOR-TREATED HAIR
Protect the color you love, and help prevent fading with the
color conserve™ system.
Get a free sample of
color conserve™
daily color protect
plus free shipping.
EXPERIENCE CUSTOM COLOR WITH A CONSCIENCE
Up to 96% naturally derived,* with plant power instead of petrochemicals—for essentially damage-free results.
*From plants and non-petroleum minerals.
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world.
PROTECTING COLOR. PROTECTING ECOSYSTEMS.
The larch tree extract in
color conserve™
is derived from trees harvested following certified sustainable forest practices, which take into consideration the protection of the local ecosystem and its soil, water quality, wildlife habitat and tree regeneration.