Discover hair color with the energy of plants. Our innovative formulas leave hair essentially damage-free—infused with conditioning plant oils for shinier, healthy-looking color.
Full Spectrum Deep™ Creme Color for Dark HairTransforms dark hair to light—vibrant, true-to-life tones from a single, simple process. All from a 93% naturally derived* formula, so color is healthy-looking, luminous—and it's gentle on the Earth as on hair.
Shades of Enlightenment™ Advanced Lifting Creme Hair ColorBlondes awaken with the first permanent hair color system that's 97% naturally derived*—capturing the active energy of plants.
Full Spectrum Deposit-Only Color TreatmentThis 99% naturally derived formula* delivers rich color that lasts up to eight weeks. Treatment formula actually improves the condition of damaged hair.
Full Spectrum™ Protective Permanent Creme Hair ColorA 97% naturally derived formula* which delivers superior permanent color that resists fading—keeps hair shiny and essentially damage-free.
David Adams
Global Technical Director
*from plants and non-petroleum based minerals