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    as seen in: editor's picks and awards
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    People en Espanol

    Febuary 2016

    Get curly hair ready with be curly™ style-prep™. Use it in hair before adding any additional products to your ringlets.

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    Womenshealth.com

    January 2016

    Editors at womenshealth.com suggest using a deep-conditioning treatment to bring your hair back to life. It's also important to select a formula suited to your hair type. Color conserve™ strengthening treatment was recommended every 2 to 3 times a week for thick to coarse hair.

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    Bloomberg Business Week

    January 2016

    After using dry remedy™ moisturizing masque, editors said hair was "smoother after just one try".

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    Yahoo.com

    December 2015

    Allen Ruiz, Aveda global artistic director hairstyling, was asked what men's product every girl should be using, he recommended aveda men pure-formance™ grooming clay, ". . . it's great on pixies and any short-textured women's cuts."

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    InStyle

    November, 2015

    To "hit your high note" with essential oils created with natural blends, editors liked Aveda's singular note vanilla absolute.

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    Oprah Magazine

    October, 2015

    Winner of Oprah Magazine's Beauty O-wards for hair, smooth infusion™ nourishing styling creme.

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    Oprah Magazine

    October, 2015

    Winner of Oprah Magazine's Beauty O-wards for body, stress-fix™ composition oil.

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    Essence

    October, 2015

    Aveda's be curly™ intensive detangling masque won the Essence reader's choice award.

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    Shape

    October, 2015

    Aveda won the 2015 Shape Beauty Award in the Hair category for be curly™ intensive detangling masque.

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    InStyle

    October, 2015

    In the quest for an eco-friendly haircare routine, editors gave props to our shampure™ dry shampoo since it's 99% naturally derived and housed in a non-aerosol bottle.

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    More

    October, 2015

    Tippi Shorter, our Global Artistic Director of Textured Hair is profiled in an editorial titled, "Women who Age Well." She cites be curly™ co-wash and be curly™ intensive detangling masque as two secrets to her success since they keep her hair "soft" and "frizz-free."

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    Allure

    October, 2015

    After rigorous testing for 12 full weeks, Editors declared our smooth infusion™ naturally straight the best straightener in its 19th annual Best of Beauty awards ceremony.

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    Health

    September, 2015

    Editors and a panel of experts voted our thickening tonic Best Body Builder in Health's 17th annual Beauty Awards.

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    Good Housekeeping

    September, 2015

    nourish-mint™ smoothing lip color in blackberry from our Sublime Spirit Autumn hair and makeup collection wins a Good Housekeeping Beauty Award.

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    Ebony

    September, 2015

    Our be curly™ co-wash wins Ebony's MVP Award in the beauty and grooming category.

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    Real Simple

    August, 2015

    Our be curly™ intensive detangling masque is praised for its ringlet-defining and frizz-fighting powers from hydrating butters and nourishing oils.

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    Self

    August, 2015

    Editors singled out our thickening tonic for its "shot of vitamin-rich herbs that plump up strands from root to tip."

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    Men's Health

    June, 2015

    A panel of editors, bloggers and influencers recognized shampure™ hand and body wash was one of the best in body category for the Men's Health Grooming Awards.

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    Cosmopolitan

    May, 2015

    Editors declared dry remedy™ daily moisturizing oil one of the 11 essential beauty products for African American women.

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    Women's Health

    April, 2015

    Experts recommended replenishing skin at night with something a little richer than a morning serum, such as our botanical kinetics™ intense hydrating soft creme, so the protective barrier stays strong.

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    Women's Health

    April, 2015

    To prevent fine, tight, coily hair from becoming frizzy, Tippi Shorter, Aveda global artistic director, textured hair, suggested applying be curly™ curl controller to wet hair post-shower.

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    InStyle

    April, 2015

    Editors cited our nourish-mint™ rehydrating lip glaze in Pink Hibiscus as one of their secret weapons to looking five years younger.

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    Allure

    March, 2015

    Tippi Shorter, Aveda global artistic director, textured hair, shared how she uses our smooth infusion™ naturally straight styling creme to gracefully transition from chemically straightened to natural hair.

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    People En Español

    March, 2015

    Our certified organic buriti oil-infused dry remedy™ moisturizing masque received the magazine's User's Choice Award for its ability to seal in moisture, softness and shine.

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    Women's Health

    March, 2015

    To keep curls frizz-free and beautifully defined in between shampoos, editors recommended spritzing our be curly™ curl enhancing hair spray on just-got-out-bed hair to reactivate yesterday's curl enhancing styling product.

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    Realsimple.com

    February, 2015

    Our wooden paddle brush was given props for its smoothing, straightening and shine-intensifying prowess.

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    Refinery29.com

    February, 2015

    It turns out that our ginseng-infused invati™ hair care line is turning heads in Korea. Editors at this site speculated it is because its star ingredient is a popular part of Korean culture.

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    Stylebistro.com

    February, 2015

    An editor admitted her obsession for our botanical kinetics™ intense hydrating soft creme, calling it the "perfect fix for all her skincare woes that always saves the day."

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    Essence

    January, 2015

    Editors recommended incorporating beautifying creme cleansing oil into daily beauty regimens to "cleanse the body, while maintaining the skin's natural moisture."