as seen in: editor's picks and awards
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    Essence

    June 2014

    Tippi Shorter, Aveda Artistic Director for Textured Hair, gives the lowdown on the easiest ways to play it straight and sleek, including applying a daily dose of dry remedy™ daily moisturizing oil.

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    Redbook

    June 2014

    A panel of Redbook experts gave our smooth infusion™ naturally straight styling cream the MVP (most valuable products) award for Best Hair Smoother, saying it delivers "insta-smoothness" and powerful frizz fighters to help, "gently relax curls over time."

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    Allure.com

    May 2014

    An Allure guest-beauty blogger named Aveda invati™ exfoliating shampoo and thickening conditioner her go-to's for pumping up flat, puny strands, while keeping them soft and manageable.

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    InStyle

    May 2014

    Editors jumped on light green eye shadow for its unexpectedly chic appeal. A favorite incarnation? Aveda petal essence™ single eye color in seafoam.

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    Essence.com

    May 2014

    An essence.com beauty expert singled out Aveda brilliant™ emollient finishing gloss for its ability to smooth frizzy ends without leaving behind a heavy, greasy residue, to help natural hair blend beautifully with extensions.

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    Refinery 29

    May 2014

    This site’s star makeup artist singled out our petal essence™ eye definer in cacao as a favorite, noting that, "it's packed with pigment, glides on easily and gives some hang time for easy blending."

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    Latina

    April 2014

    Editors gave our buriti oil-infused dry remedy™ daily moisturizing oil kudos for hydrating hair without weighing it down.

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    Women’s Health

    April 2014

    Editors noted that stress-fix™ body cream aroma eases feelings of stress and keeps skin hydrated for up to 24 hours with its blend of certified organic shea butter, certified organic sunflower oil and sustainably harvested sea algae.

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    Martha Stewart Weddings

    March 2014

    Editors called our air control™ hair spray, "the softest styler" and praised this spritz for its light-hold "non-helmet feeling."

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    InStyle

    March 2014

    Editors named our dry remedy™ moisturizing masque an ultimate repairman, noting that it repairs damaged hair without weighing it down, while imparting tremendous shine.

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    Self

    March 2014

    A particularly frazzled beauty editor massaged our stress-fix™ body lotion into her hands, closed her eyes and deeply inhaled the calming lavender-spiked aroma to feel instantly at peace.

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    Real Simple

    March 2014

    Editors praised our shampure™ shampoo as one of the 26 best beauty products of all time and noted that its fans purchased 100 million gallons of it every year.

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    Allure

    February 2014

    An Allure hair expert used our air control™ hair spray to give tousled texture and hold to long, loose curls.

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    Harper's Bazaar

    February 2014

    Editors named our pure abundance™ potion a key ingredient to the season's voluptuous hair styles.

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    Essence

    February 2014

    One editor chronicled her 7-day intensive experience with our dry remedy™ daily moisturizing oil, which, she says, restored her parched, brittle hair.

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    InStyle

    January 2014

    Allen Ruiz, Aveda Artistic Director for Hair Styling, created the "it" pony tail of the season using Aveda control force™ firm hold hair spray and brilliant™ retexturing gel.

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    Self

    January 2014

    Editors cited research proving that lavender, a key ingredient in our stress-fix™ body lotion, has an especially stress-easing effect.